Another DLF  Bestseller – ₹11,000 Crore Worth Privana North Homes Sold in 7 Days

DLF continues to set the bar high for luxury home sales in the NCR.

In yet another landmark achievement, DLF Ltd has sold all 1,164 units in its newly launched Privana North project in Gurugram for an eye-watering ₹11,000 crore—within just one week of launch.

The rapid sell-out of this luxury residential project is another milestone in DLF’s dominance in the high-end housing segment. It is also a nod to the unceasing demand for luxury real estate in India’s top urban centres, especially in the National Capital Region.

Privana North: Redefining Luxury Living

Let’s take a closer look at the latest offering by DLF.

Privana North is the third phase of DLF’s expansive 116-acre integrated township in Sectors 76 and 77, Gurugram. Spanning 17.7 acres, the project comprises six residential towers, each rising to 50 storeys—making them the tallest residential buildings developed by DLF to date. The development includes 1,152 spacious four-bedroom apartments and 12 penthouses, with the average price for a unit at ₹9.5 crore and penthouses for around ₹25 crore each.

The four-bedroom apartments offer a carpet area of approximately 207 square meters (2,236 square feet), while the spacious penthouses extend up to 450 square meters (4,847 square feet). True to its legacy, the project is designed to deliver expansive living spaces, panoramic views, a high degree of privacy and luxury in the sky.

Market Expansion and Leadership

DLF’s aggressive moves in Gurugram are part of its broader strategy to capitalize on the region’s growing status as a luxury real estate hotspot. The company has announced plans to launch additional residential projects with an estimated sales potential of ₹73,900 crore in the medium term, a sure sign of its confidence in sustained demand for premium housing.

The Southern Peripheral Road is a key growth area in Gurugram, stretching from the Gurugram–Faridabad Road to NH-48 and attracting significant investor interest. It is no surprise that the Privana township’s location along the SPR just adds more appeal, with connectivity and infrastructure improvements driving up property values and liveability.

Record-Breaking Sales Continue Momentum

The ₹11,000 crore sales achievement for Privana North follows the remarkable success of the earlier phases—Privana South and Privana West—both of which sold out within 72 hours of launch in 2024, generating a combined sales realization of over ₹12,790 crore. Privana South saw all 1,113 units booked in just three days for ₹7,200 crore, while Privana West sold 795 units for ₹5,590 crore in a similarly short span.

Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, credited the strong sales response to “a clear, latent demand for DLF offerings” and highlighted the broad appeal of the company’s projects among buyers across India and internationally. He pointed out that DLF’s homes are increasingly seen as attractive investments for both capital appreciation and rental income, drawing investors from all over the world.

DLF’s Success in the Luxury Segment

The success of Privana North is the latest in a series of wins for DLF.

The company’s ability to sell out large-scale, high-value projects in record time underlines the brand’s robust reputation, as well as the strength of the premium residential market in NCR and other metros. DLF’s focus on quality, design, and customer experience continues to pay rich dividends, with its homes seen as both lifestyle statements and attractive investment assets.

Industry analysts note that DLF’s track record of timely delivery, integrated township planning, and sustained investment in prime locations has enabled it to weather market dynamics and emerge stronger.

Future Outlook

With Privana North’s sell-out, DLF has reinforced its leadership in India’s luxury real estate market and set the stage for further growth in Gurugram and beyond. The company’s pipeline of high-value projects, coupled with robust demand from both domestic and global buyers, suggests that DLF’s upward trajectory is set to continue, making it a bellwether for the sector’s premium segment.

If you are interested in owning a DLF home, contact the Save Max team. We will ensure your dreams find the right place to land.

Sources: Business Standard, Economic Times